In my last blog I talked about how HTMl5 could potentially disrupt the app market, and the fact that device manufacturers and operators have teamed up to build a platform eco system leveraging HTML5, called Tizen, and the adaption of this platforms by CSP and Telco's.
OTT vendors base their strategy around reaching as many users as possible, offering them a compelling free service, locking them into it and then trying to monetize it via four main approaches:
- Connectivity to PSTN such as Skype
- Value-added services, such as multipoint video calling
- Acquistion prospects in the future.
Thus WebRTC is inevitably going to disrupt the OTT market, and will it disrupt for OTT players to look at new way of doing things.
How would the Telco's respond to these challenges